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Fri, 12.25.1868

O. W. Gurley, Businessman born

O. W. Gurley

*O. W. Gurley was born on this date in 1868.  He was a Black teacher and businessman. 

Ottowa W. Gurley was born in Huntsville, Alabama to John and Rosanna Gurley, formerly enslaved persons and grew up in Pine Bluff, Arkansas. After attending public schools and self-educating, he worked as a teacher and in the postal service.  Gurley married his childhood sweetheart, Emma, became a teacher, and then took a relatively cushy job with the U.S. Postal Service but he dreamed of a better life. 

In 1889, along with his wife, he came to what was then known as Indian Territory to participate in the Oklahoma Land Rush, staking a claim in what would be known as Perry, Oklahoma. The young entrepreneur had just resigned from an appointment under president Grover Cleveland in order to strike out on his own." In Perry he rose quickly, running unsuccessfully for treasurer of Noble County at first, but later becoming principal at the town’s school and eventually starting and operating a general store for 10 years.  In 1905, Gurley sold his store and land in Perry and moved with his wife, Emma, to the oil boomtown of Tulsa, where he purchased 40 acres of land which was "only to be sold to colored." The first law passed in the new State of Oklahoma, 33 days after statehood, set in place a Jim Crow system of legally enforced segregation, and required blacks and whites to live in separate areas. 

However, Oklahoma was considered a significant economic and social opportunity by Gurley, politician Edward P. McCabe, and others, leading to the establishment of 50 all-black towns and settlements, among the highest of any state or territory.  Among Gurley's first businesses was a rooming house which was located on a dusty trail near the railroad tracks. This road was given the name Greenwood Avenue, named for a city in Mississippi. The area became very popular among Black migrants fleeing the oppression in Mississippi. They would find refuge in Gurley's building, as the racial persecution from the south was non-existent on Greenwood Avenue. On the contrary, the Greenwood District later became increasingly self-sustained and catered to upwardly mobile Black people. Gurley also provided monetary loans to Black people wanting to start their own businesses.  Gurley built three two-story buildings and five residences and bought an 80-acre farm in Rogers County.  He also founded what is today Vernon AME Church and helped build a Black Masonic lodge and an employment agency.  This implementation of "colored" segregation set the Greenwood boundaries of separation that still exist: Pine Street to the north, Archer Street and the Frisco tracks to the south, Cincinnati Street on the west, and Lansing Street on the east.  

Gurley formed an informal partnership with another Black entrepreneur, J.B. Stradford, who arrived in Tulsa in 1899, and they developed Greenwood together. In 1914, Gurley's net worth was reported to be $150,000 (about $3 million in 2018 dollars). And he was made a sheriff's deputy by the city of Tulsa to police Greenwood's residents, which resulted in some viewing him with suspicion. By 1921, Gurley owned more than one hundred properties in Greenwood and had an estimated net worth between $500,000 and $1 million (between $6.8 million and $13.6 million in 2018 dollars).  Gurley's prominence and wealth were short-lived, and his position as a sheriff's deputy did not protect him during the Tulsa Race Riot.  In a matter of hours, he lost everything. During the race massacre, The Gurley Hotel, the Gurley family home, with-it Brunswick Billiard Parlor and Dock Eastmand & Hughes Café, a two-story building, Carter's Barbershop, Hardy Rooms, a pool hall, and cigar store; all were reduced to ruins. By his account and court records, he lost nearly $200,000 in the 1921 riot.  

Because of his leadership role in creating this self-sustaining exclusive Black "enclave," it has been rumored that Gurley was lynched by a white mob and buried in an unmarked grave. However, according to the memoirs of Greenwood pioneer, B.C. Franklin, Gurley left Greenwood for Los Angeles, California. Gurley and his wife, Emma, moved to a 4-bedroom home in South Los Angeles and ran a small hotel. O. W. Gurley once one of the wealthiest Black men and a founder of Tulsa’s "Black Wall Street" died c. 1935.  He was honored in a 2009 documentary film called Before They Die! The Road to Reparations for the 1921 Tulsa Race Riot Survivors

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