People, Locations, Episodes

The Apollo Theater Opens

*This date celebrates the opening of The Apollo Theater in 1933.

Located at 253 West 125th Street in central Harlem, New York City, the Apollo Theater was the most important venue in Black show business from the 1930s through the 1970s. Its waning popularity caused it financial problems. The theater began in 1913 as Hurtig and Seamon's Music Hall, a venue frequented by white vaudeville acts that entertained predominantly white crowds until the 1930s. Sidney Cohen purchased the theater in 1933 and renamed it the Apollo, replacing the vaudeville fare with Black entertainment.

Apollo's first show, Jazz à la Carte in 1934, featured Benny Carter's big band. This helped to solidify the theater's new role as the City's primarily African American performance venue, overshadowing the Lincoln and Lafayette theaters. With live broadcasts that featured Duke Ellington and Count Basie orchestras, the Apollo became a mecca for jazz bands in the 1930s and 1940s. By the 1950s, the Apollo Theater had become the nation's premier stage for established Black artists, and Apollo's famous Amateur Night, in which unknown performers had their talent assessed by the notoriously raucous Harlem audience, had become a springboard for numerous careers.

Ella Fitzgerald, Sarah Vaughan, and Pearl Bailey were early Amateur Night winners.   Later acts like the Jackson 5 and Stevie Wonder also enjoyed their first major exposure at the Apollo. As musical styles evolved, the theater adapted, booking acts that blended rhythm and blues, gospel, funk, soul, and hip-hop, and hosting landmark performances by artists like James Brown. During the 1970s, Apollo steadily lost money, ultimately leading to its closure in 1977. Its declaration as a national historic landmark in 1983 secured the building's survival, but efforts to make it a viable performance house throughout the 1980s failed.

A nonprofit organization took over the theater in 1991 to make it a significant part of Harlem's 125th Street revitalization.