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GBM takes a holistic approach to a development by focusing on environmental conservation, community development and capacity building. Professor Wangari Maathai established the organization under the auspices of the National Council of Women of Kenya, she was a strong supporter of Environmental Justice. Prior to the Green Belt Movements founding, specifically during the 1970s, there was a restricted political opportunity structure within Kenya because the government at the time was very politically repressive. The Kenyan government was dominated by men and their patriarchal and repressive views, which created many issues for women. Many Kenyan women were struggling with feeding their families, getting access to natural resources (water, wood). Moreover, they women didn't have any form of legal protection or say when it came to the politics in Kenya.
Women were so repressed and treated so poorly that they weren't allowed to be in government or sit in on political meetings. Eventually changes within Kenya and its government occurred. The Green Belt Movement specifically played an essential role in changing the ways women were treated, excluded from, and used in Kenya. The framing of the Green Belt Movement as a non-threatening environmental conservation effort made an enormous impact on the government and communities during a time that many other forms of activism were seen as threats to the government. However, by encouraging women to question their place and challenge social and political institutions that keep women compliant the Green Belt Movement was eventually founded officially.
According to an annual report ‘‘the mission of GBM is to mobilize community consciousness for self-determination, justice, equity, reduction of poverty, and environmental conservation, using trees as the entry point.’’ The Green Belt Movement also aims at organizing women in rural Kenya to plant trees, combat deforestation, restore their main sources of fuel for cooking, generate income, and stop soil erosion. Maathai incorporated advocacy and empowerment for women, eco-tourism, and overall economic development into the Green Belt Movement.
In the early 21st century, the Green Belt Movement is vibrant and has succeeded in achieving many of the goals. It's also providing a wide range of protection to natural resources and ecosystems around the world. The protection of the environmental and natural resources was achieved through the GBM practices of tree planting, soil conservation measures, sustainable management of the local environment and economy and the protection/boosting of local livelihoods (women and children). In addition to helping the environment and local communities, the movement also has succeeded at helping local women generate their own sources of income. The GBM has facilitated women to generate their own income through the production of seed sales. Moreover, the Movement has also succeeded in educating thousands of low-income women about forestry and has created about 3,000 part-time jobs. The movement has even succeeded at reaching and spreading its roots throughout a wide range of countries in the world. They continue to spread their message and help to communities and women throughout the world.